Duolingo, but for Nutrition
Spoonyful is the learn-to-eat app that teaches nutrition like a language: short, science-based lessons, playful streaks, and real-world challenges that turn knowledge into daily habits. No fads or calorie math, just the foundational knowledge and skills you need to build balanced plates, shop smarter, and feel good in real life.
We’re saturated with information but starving for guidance at the plate. Spoonyful makes the basics usable: short learnings, streaks, and real-life challenges that convert understanding into everyday action.
Low-quality information abounds
We’re drowning in nutrition content, but only 15% of people really trust it: too much noise, too little guidance.
Spoonyful cuts through the noise with science-based content that teach the why behind food choices. Because when you can understand it, you can own it.
Official guidance is scarce
The institutions meant to teach nutrition fall short. On average, doctors spend ~50 seconds and schools ~8 hours/year teaching about nutrition: nowhere near enough to change eating.
Spoonyful meets you where you are: quick daily learnings you can do anywhere, stacking into routines that stick.
A health emergency
When we skip the basics, real harm follows: in the U.S., 74% of adults live with overweight or obesity, a burden that costs about $173B every year.
Spoonyful supports you to turn daily actions into long-term results through simple progress tracking that shows habits forming, health improving, and change that lasts.
From confusion to confident action
Most apps hand you numbers to optimize short-term compliance, not understanding: that’s why choices don’t transfer to real life.
Spoonyful teaches the skill behind good choices, so you can eat well anywhere, without a calculator.
Solution Pillars
Gamified micro-lessons
5-minute daily learning that sticks with streaks, rewards, and playful nudges.
Adults learn best when it’s relevant, bite-size, and immediately usable. Short, spaced sessions and real-life practice strengthen memory, while autonomy and small wins boost motivation
Science-based content
Contents are essential but expert-curated and science-based.
A team of dietitians curates every lesson, but learning scientists (and Spoony, the mascot!) will make sure it never feels like a boring science lecture.
AI personalization
AI integrations will adapt to your goals, culture, and day-to-day context.
Spoonyful offers in-the-moment guidance in the store and kitchen, and sends smart periodic reminders so every nudge is timely, relevant, and easy to act on.
Built for real life and built together
Micro-lessons, trustworthy science, and adaptive paths are powerful and even stronger with allies.
This is where you come in. Investors, collaborators, and early partners help us co-design features, validate learning outcomes, sharpen content with real-world use, and scale impact faster. Join us to turn everyday eating into a habit millions can keep.
We’re gathering early allies! People who believe education can fix what diets and pills can’t. Whether you want to invest, collaborate, or simply join our first users, here’s how you can help.
Investors
Help us grow by validating our plan and impact strategy.
You’ll receive the full Pitch Deck, Business Plan, and Figma demo access.
Collaborators / Partners
Join our mission by co-creating lessons and testing Spoonyful in your community.
You’ll get the Pitch Deck and the interactive Figma prototype.
Early Birds
Be among the first to try Spoonyful and shape its future.
You’ll get early demo access and a waiting-list discount on premium plans.
Get updates & early access
A spoonful is just the start
Thanks for reaching out. your message helps us shape a healthier, smarter relationship with food.
We’ll keep you posted on pilots, content drops, and milestones. Together we can turn nutrition knowledge into everyday action.